About

I am a tech anthropologist and cultural storyteller based in Austin, Texas. As a marketer, I use my anthropological training and insights to strategize content that is culturally resonant and drives impact. I specialize in leading end-to-end narrative strategy and research for campaigns relating to the world of work. Past and current themes include collaboration, innovation, diversity and inclusion, burnout, and new ways of working. My research-based corporate content has been featured by leading news outlets, including the NYT, BBC, NPR, Washington Post, Fast Company, and more.

My training as an anthropologist brings a unique lens to my work, and I'm a researcher at heart. Methodologically, I have expertise in ethnography, participant observation, structured/semi-structured interviews, focus groups, diary studies, open-ended survey questions, textual analysis, life histories, archival research, and more.

My past academic research examined the interplay of cultural beliefs and disability diagnoses in the U.S. and Central America, and investigated how social media facilitates new communities among people with rare and unnamed syndromes. I am in the process of reworking my dissertation as a book manuscript.

I have worked, studied, and volunteered on four continents, plus a tiny island in the middle of the Pacific Ocean. I received my Ph.D. from the University of Texas at Austin, M.A. from the University of Chicago, and B.A. from Carleton College.